Direct selling is a dynamic, exciting, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.

It is a type of sales channel where products are marketed directly to customers, eliminating the need for middlemen – wholesalers, advertisers and retailers. Direct selling can be conducted one-on-one or in a group or online.


Flexibility it offers.
Independent contractors who can determine how much time and energy they want to invest in their businesses.
An Independent Sales Representative is his/her own boss.
Direct selling is also a way to own a business with a minimal capital investment.
International Business: A network marketing business can be operated globally.
No employees to hire.
Web technology has created the opportunity of creating virtual office, without requirement of physical office.