DIRECT SELLING

Direct selling is a dynamic, exciting, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.

It is a type of sales channel where products are marketed directly to customers, eliminating the need for middlemen – wholesalers, advertisers and retailers. Direct selling can be conducted one-on-one or in a group or online.





BENEFITS OF DIRECT SELLING

Flexibility it offers.
Independent contractors who can determine how much time and energy they want to invest in their businesses.
An Independent Sales Representative is his/her own boss.
Direct selling is also a way to own a business with a minimal capital investment.
International Business: A network marketing business can be operated globally.
No employees to hire.
Web technology has created the opportunity of creating virtual office, without requirement of physical office.